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There’s been some talk ( also Jen) about what to do when the visitors that come to your site have their javascript disabled, which prevents Google Adsense ads and Yahoo Ads from displaying. And the suggestion that came out was to use the NOSCRIPT tags like this:

<script>
… Google AdSense Code….
</script>
<noscript>
…. alternate ad here….
</noscript></blockquote>

My suggestion is to use a server side ad management software for the NOSCRIPT, so it will no rely on the browser to support any technology that can be turned off by the visitor.