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Adrants writes: “that 29 percent of traffic to a site created as part of a recent Audi A3 campaign was generated by advertising on the BlogAds network. The kicker is that 29 percent was achieved with just one half of one percent of the overall media budget. Let’s say it again, advertising on weblogs deliver Audi 29 percent of all responding yet took just on half of one percent of the budget to do so.”

So, this little fact can be used when looking for sponsors.