blogvp

Warning: array_merge() [function.array-merge]: Argument #2 is not an array in /home/blogvp/public_html/wp-content/plugins/technotag.php on line 41

Duncan has a long write up on ad sizes and their results.

Some quick takeaways if you don’t want to read it all:

1. General ad placement
   

   Inline ad spots, such as a Google Adsense ad placed within the text post for example is highly regarded by many

   Side bar spots have various levels of success, where as top banners (above the heading) or footer ad spots have the lowest level of clickthru.

2. Ad sizes
   

   Leaderboard (728×90)
   36.7%

   Wide Skyscraper (160×600)
   16.7%

   Half Banner (234×60)
   12.0%

   Button #1 (120×90)
   11.7%

   Full Banner (468×60)
   7.5%

3. Blog unique spots
   

   Google Adlinks bar, which I use in a 728×15 configeration on a number of blogs, and it works well. Its not my highest paying spot at the Blog Herald but it regularly ranks at no 2. On other blogs I’ve had no luck with it, and others its been beyond successful.

4. The Chitika factor
   

   One last different sort of ad spot that is getting a lot of raves across the blogosphere,

5. Experiment, Experiment, Experiment
   

   Dont be afraid to experiment with your template as you would with any other aspect of your blog. First and foremost, its fun.