November 1, 2005

Adsense Case Study: Fine Tunning The Design For Best Results

Filed under: Google Adsense at 11:59 am

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Adsense just posted a review of the site Engineeringtalk, and here are some ideas to take away for yourself:

  • Know where your visitors are coming from and optimize for it - “Realizing that the vast majority of visitors reached the site through search engines, editor Chris Rand wondered: “Why are we prioritizing on helping visitors find their way around the site when they’ve already come straight in to what they’re looking for?” Moving site navigation from the prime ad positions - across the top and down the side - to a more logical place gave the team more options for ad placement.”
  • Google Adsense RECOMMENDS playing around with font design & matching - “team experimented with AdSense designs, focusing on optimization through typography and placement. They found the biggest influence on CTR was the similarity between the AdSense type (size and font), and the main body text of the page. The more similar the type, the higher the CTR.”
  • “little difference in CTR between between left-versus-right positioning”
  • Question to ask yourself: “Ask yourself if your website’s current fonts, font sizes and colors are really that important to you, or if you’d be prepared to change them for better AdSense results!”
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