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Marketingsherpa has put out a new report for Fortune 500 corporations to start blogging, here’s summary:

There’s a dark note mixed in with the happy buzz about blogging these days. Bloggers have been fired from their jobs for what they thought were innocuous posts. Investor relations departments are having legal nightmares over an innocently-meant blog revealing critical info to the world before it’s sent to investors. PR departments are finding themselves side-stepped by the media who go direct to blogging staffers, instead of carefully prepped official spokespeople.

The genie is out of the box. Now, how do you cope? Here are five pre-launch steps for any corporation considering blogs:

Read the report here.