December 10, 2005

Rich Media Ads Are Coming

So Vive Network is launching a new way of advertising for bloggers. It’s rich media, specifically, it looks like video embedded into macromedia adobe flash. I’ve requested an invite, so we’ll see how it goes.

See sample here.

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November 15, 2005

Wow…. The Google Analytics Results Are Working

Filed under: Advertising & Marketing and Updates/News at 10:38 pm (1 comment)

So I went to Google Analytics and I’m happy to report that I’m happily surprised with what I am seeing. I CAN SEE NUMBERS. Looks it is working, stats are being collected, processed and are displayed very nicely.

I went hunting among the features and one feature that quickly caught my eye, it’s called “bounces” which is “Do visitors continue their visit after viewing their first page or do they immediately leave my site? This report lists the top entrance pages on which visitors land and their respective number of Bounces and Bounce Rates.”

It looks like on average 60% of my visitors bounce from the page that they come in on, without going any further. I need a way to catch their eye and keep them.

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Google Analytics Status/Problems

Filed under: Advertising & Marketing at 9:38 am (no comments)

I was all happy thinking that I’m finally going to see how Google Analytics is operating, then I logged in and I wasn’t so happy anymore. They are still catching up on the loads of traffic but I took a minute to explore some of the functions they have in there:

  • Different views - Webmaster, executive, marketer - are the different views that are available, so that everybody is happy and getting their own version of the same numbers. Some of us bloggers get to view all three.
  • User management - control who you allow to view your stats and what they get to see, such as which domains and which reports.
  • Flash driven - Looks like Google couldn’t pull this off in AJAX so they using Macromedia Flash for the majority of the presentation - this shouldn’t affect anything as long as they get it working.
  • Printing - You can print any page by clicking on the “printer” button towards the top right corner. Although Firefox crashed when I went to print-preview.
  • Exporting - All of the stats can be exported from Google Analytics and into either text, XML or Excel formats. So if you want a permanent record or to play with the numbers in different ways, you’ll have the raw data.

Now, let’s hope they fix the service issue pretty soon.

UPDATE: For constand updates on Google Analytics Status, you might want to click here for the Google Analytics page.

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November 11, 2005

Google User Statistics & Demographics

Filed under: Advertising & Marketing at 4:41 pm (no comments)

You can peek into the stats that are driving Google and the the search industry in general. This can be done by industry. Click here for the Google Ad Metrics

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October 26, 2005

How A Blogger Can Profit From Ebay

SIDENOTE: This might seem a bit off topic, but read the entire post and it’ll make sense.

There is a lot of talk aright now about Google Base (currently speculated as a classified/auction place) being the killer of eBay and doing a lot of damage do other companies. I personally know a lot of people who aren’t too happy with eBay, and then there are the ones that are eBay fanatics.

I personally think that if a company like Yahoo did buy eBay, it would make it a little user friendly and if Google did compete with eBay, then all of us would win.

But, you can profit from eBay, even now.

Here’s an example:

garagesalefodderblogger posted this on the ebay board:

I write a blog about buying things at garage sales and selling them on eBay for a profit. You can link to it from my About Me page. I make several thousand dollars a month doing this. Any other bloggers out there linking on their About Me page?

Here’s her/hisMy Page, and her/hisblog.

This is a good example of combining different web services to take blogging to even the next level.

Does anybody else have similar examples of combining a blog with other services/sites, leave a comment or email me and let me know.

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Blog Generates 29% Of Visitors

Filed under: Advertising & Marketing at 1:43 pm (no comments)

Adrants writes: “that 29 percent of traffic to a site created as part of a recent Audi A3 campaign was generated by advertising on the BlogAds network. The kicker is that 29 percent was achieved with just one half of one percent of the overall media budget. Let’s say it again, advertising on weblogs deliver Audi 29 percent of all responding yet took just on half of one percent of the budget to do so.”

So, this little fact can be used when looking for sponsors.

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